MAP stands for "Minimum Advertised Price".  A name brand manufacturer needs to have the perceived value of its product conveyed to consumers correctly, as part of its product differentiation strategy. MAP sets the mandatory guidelines on the lowest price that can be advertised for a particular product. On the internet, MAP dictates the lowest price that can be shown on the product information page, although it does not require the final price to be the same in the shopping cart.  In summary, an Authorized Dealer has its right to sell to consumers at any price it wishes, but it cannot display a price lower than the MAP on its web site. Our LPP (Lowest Price Protection) will still ensure you to get the best deal while adhering to the MAP.

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